Privacy Policy

This privacy policy describes information that is collected when you use this website. It is written in plain English, rather than legalise.

Information Collected

We only collect information about you if we have a reason to do so. For example, to provide our Services, to communicate with you, or to make our Services better.

We collect information in three ways: 1) if and when you provide information to us, 2) automatically through operating our Services, and 3) from outside sources. The following section discuss the information that we collect.

Information You Provide Through Actions

It’s probably no surprise that information is collected when you provide information. The amount and type of information depends on the context. Here are some examples:

Email Signup: If you sign up for a newsletter you will share informaiton about yourself via the signup form, including your name and email address. Further information is collected when you interact with emails which are sent to you, for example, if you have opened the email to create aggregate statistics on the email open rate.

Transaction and Billing Information: If you buy an item you will provide personal and payment information that is required to process the transaction. This includes your name, credit card information, and contact information.

Information Collected Automatically

Some information is collected automatically:

Usage Information: Information about your usage of this website. For example, information about the actions users perform – in other words, what you did, when and to what thing on a site (e.g. a button click). Information is also collected about what happens when you use this Site (e.g., page views) along with information about your device (e.g., screen size, name of cellular network, and mobile device manufacturer). This information is used to, for example, provide services to you (e.g. enabling purchases), as well as get insights on how people use this website, so it can be improved.

Location Information: The approximate location of your device from your IP address is used by our web analytics platform, Google Analystics. This information is used to, for example, calculate how many people visit this website from certain geographic regions.

Information from Cookies & Other Technologies: A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and emails. This website uses cookies and other technologies like pixel tags to help identify and track visitors, usage, and access preferences, as well as track and understand email campaign effectiveness and to deliver targeted ads.

How and Why Your Information is Used

Purposes for Using Information

Information as mentioned above is used for the purposes listed below:

To provide services on this website – for example, to enable the purchase of products;

To further develop and improve this website – for example, by adding new sections, posts or books;

To monitor and analyze trends and better understand how users interact with this website, which helps improve this website and make it easier to use;

To measure, gauge, and improve the effectiveness of advertising, and better understand user retention and attrition — for example, we may analyze how many individuals purchased a book after receiving a marketing message;

To monitor and prevent any problems with this website, protect the security of this website, detect and prevent fraudulent transactions and other illegal activities, fight spam, and protect the rights and property of Kris Bolton and others, which may result in us declining a transaction or the use of this website;

To communicate with you, for example through an email, about offers and promotions, and others we think will be of interest to you, solicit your feedback, or keep you up to date on relevant topics and products; and

To personalize your experience using this website, provide content recommendations, target marketing messages to groups of users, and serve relevant advertisements.

A note here for those in the European Union about the legal grounds for processing information about you under EU data protection laws. Your information is collected on the grounds that:

(1) The use is necessary for compliance with a legal obligation; or

(2) The use is necessary in order to protect your vital interests or those of another person; or

(3) there is a legitimate interest in using your information — for example, to provide and update this website, to improve this website so that users can be offered an even better user experience, to safeguard this website or Kris Bolton’s intillectual property, to communicate with you, to measure, gauge, and improve the effectiveness of advertising, and better understand user retention and attrition, to monitor and prevent any problems with this website, and to personalize your experience; or

(4) You have given us your consent — for example before we place certain cookies on your device after an interaction.

Sharing Information

How We Share Information

Information about you is shared in the limited circumstances outlined below:

Subsidiaries, Employees, and Independent Contractors: Information about you may be disclosed to subsidiaries, employees, and individuals who are independent contractors that need to know the information in order to help provide services used on this wesbite or to process the information on our behalf.

Third Party Vendors: Information about you may be shared with third party vendors who need to know information about you in order to provide their services used on this website. This group includes vendors that help us provide services to you (like payment providers that process your credit and debit card information, fraud prevention services that allow us to analyze fraudulent payment transactions), those that assist me with marketing efforts (e.g. by providing tools for identifying a specific marketing target group or improving marketing campaigns), those that help me understand and enhance this website (like analytics providers), and companies that make products available on our websites, who may need information about you in order to, for example, provide technical or other support services to you.

Legal Requests: Information about you may be disclosed in response to a subpoena, court order, or other governmental request.

To Protect Rights, Property, and Others: Information about you may be disclosed when I believe in good faith that disclosure is reasonably necessary to protect the property or rights of Kris Bolton, third parties, or the public at large. For example, if I have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.

Business Transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that the business goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy.

With Your Consent: We may share and disclose information with your consent or at your direction. For example, we may share your information with third parties with which you authorize us to do so, such as the social media services.

Aggregated or De-Identified Information: Information that has been aggregated or reasonably de-identified, so that the information could not reasonably be used to identify you. For instance, aggregate statistics about the use of this website, or products sold on the site may be published or hashed version (De-Identified and non-human readable) of your email address could be shared to facilitate customized ad campaigns on other platforms.

How Long We Keep Information

Information about you is discarded when it is no longer needed for the purposes for which we collect and use it — which are described in the section above.


You have several choices available when it comes to information about you:

Opt-Out of Electronic Communications: You may opt out of receiving promotional messages. Just follow the instructions in those messages.

Set Your Browser to Reject Cookies: At this time, this website does not allow “do not track” signals due to its implementation. However, you can choose to set your browser to remove or reject browser cookies before using this websites, with the drawback that certain features of this website may not function properly without the aid of cookies.

No Longer Use This Website: While it is not the desired outcome, if you do not agree to the use of your information as described above, the best way to stop the use is to stop using this website.

How to Contact the Website Administrator

If you have a question about this Privacy Policy, or you would like to contact the administrator please use the email link at the bottom of any page.

Other Things You Should Know

Ads and Analytics Services Provided by Others

Ads appearing on this website may be delivered by advertising networks. Other parties may also provide analytics services. These ad networks and analytics providers may set tracking technologies (like cookies) to collect information about your use of our Services and across other websites and online services. These technologies allow these third parties to recognize your device to compile information about you or others who use your device. This information allows us and other companies to, among other things, analyze and track usage, determine the popularity of certain content, and deliver advertisements that may be more targeted to your interests. Please note this Privacy Policy only covers the collection of information by this website and does not cover the collection of information by any third party advertisers or analytics providers.

Privacy Policy Changes

This policy may change from time to time, prior notice is not required. Users are encouraged to frequently check this page for any changes.